Measured, not claimed.
Every number on a surface comes from a bench, a log or a dashboard. If it was not measured, it is marked as a model or a mock. The brand earns trust the same way the product does: with evidence.
Brand system · v1.0 · October 2026
Power is a signal.
We make it visible.
This is how PWX looks, sounds and moves. Black and white with one charge, numbers that were measured, and an interface that stays quiet until the moment it strikes.
01 · Philosophy
Built like the product: evidence first.
PWX sits beneath the operating system and watches the rail that feeds every chip. The brand has the same job: see clearly, say exactly what was seen, and act only when the evidence is there. Five principles govern every surface we ship.
Black and white, one charge.
Carbon, arc white and grey carry the whole system. Colour is a signal, not decoration: one volt accent per screen, and red only when something is actually wrong.
Quiet until it strikes.
The interface is calm by default, like a rail under normal load. When a verdict lands, it lands hard and fast: flash, bolt, settle. Then quiet again.
Precision at 100 Hz.
We sample power a hundred times a second and detect in milliseconds. Type, spacing and motion follow the same discipline: tight tracking, hairline rules, exact timings.
Honest boundaries.
We say what we see and what we do not. Not on real BMC yet is written as such. The brand never promises more than the hardware has shown.
ברקתBAREKET · EMERALD · ROOT ב־ר־ק · TO FLASH
The name is the whole idea.
Bareket is the Hebrew word for emerald, one of the stones on the High Priest's breastplate. It shares its root with barak, lightning: both mean a flash of light.
That is the brand in one word. A stone that holds its colour under any pressure, and a flash that arrives before the thunder. The emerald lives in the mark. The lightning lives in the product.
02 · Logo
One stone, one letter, no ornament.
The mark is a Bareket Emerald square carrying a serif capital B. The wordmark is PWX in Geist, with BAREKETAI set in mono beneath it. The two are always locked together in product and on the site. The mark stands alone only as a favicon or avatar.
PRIMARY LOCKUP · LIGHT
BareketAI PWX
BareketAI PWXPRIMARY LOCKUP · DARKBareketAI PWX
BareketAI PWXTHE MARK · CLEAR SPACE = HEIGHT OF THE B
xx
B
VARIANTS · MINIMUM SIZES
B
EMERALD · DEFAULTB
CARBON · SINGLE INKB
WHITE · ON PHOTO PLATEB
24 PX MINB
16 PX FAVICONDO
Keep the mark emerald on light and dark. Keep clear space of one B-height on every side. Place it on a solid plate when over photography.
DO NOT
Recolour the square to volt, red or a gradient. Add a glow, shadow or outline to the mark. Rotate it, stretch it, or set the B in another typeface.
NEVER
Use the mark as a verdict indicator. The brand never signals attack or normal. Only the semantic palette does that.
03 · Colour
Colour means something, or it is grey.
Nine in ten pixels are carbon, arc white or a grey between them. The emerald belongs to the mark. Volt is the single charge that shows where the energy is. Red, amber and green are verdicts and only verdicts. Click any swatch to copy its hex.
CARBON 46ARC WHITE 44GREY 6VOLT 3EMERALD 1 · SEMANTIC ON EVENT ONLY
CoreSURFACES AND TEXT
BrandSTONE AND CHARGE
SemanticVERDICTS AND SEVERITY
Monochrome carries the weight
Sections alternate carbon and arc white. Hierarchy comes from size, weight and hairlines, never from tint.
Emerald is the stone
It appears in the mark and in a single brand moment per page, like the BAREKETAI sub-line. It never fills a button or a chart.
Volt is the charge
Focus rings, the live dot, the light streak across a photo, the one word in a headline. One volt element per viewport. On white use Volt Deep.
Red is a verdict
Attack red appears only when the engine says ISOLATE, or in an example of that state. A red button, a red headline, a red logo: all forbidden.
Arc white on carbon19.4 : 1 · AAA
Ink on arc white18.6 : 1 · AAA
Volt Deep on arc white6.1 : 1 · AA · USE INSTEAD OF VOLT ON LIGHT
04 · Typography
Two voices: the sentence and the reading.
Geist speaks. It carries headlines and prose at light weights with tight tracking, so a big statement feels engineered rather than shouted. Geist Mono reads the instruments: every number, label, timestamp and token is set in mono, because a measurement should look like one.
AaAa
DISPLAY94 / 0.96 / -0.055em · 400
Detected in 20 ms.
H160 / 1.0 / -0.05em · 450
The power layer
H247 to 70 / 1.0 / -0.055em · 450
Separates attack from load
H325 / 1.15 / -0.03em · 500
Verdict engine
LEAD20 / 1.55 · 400
Every server has a layer beneath the OS that nothing watches.
BODY16 / 1.7 · 400
PWX samples the rail at 100 Hz, scores every frame, and delivers a verdict to the controls you already run.
SMALL13.5 / 1.6 · 400
Measured on the Gen 0 bench, RP2040 and INA219, October 2026.
EYEBROWMONO 10 / 0.18em · 700
Continuous monitoring · measured
METRIC68 / 1.0 / -0.07em · 450 + MONO SUP
20ms
TELEMETRYMONO 8 to 10 / 0.06em
2026-10-15T09:14:02.117Z rail=12V verdict=NORMAL score=0.03
Light, not bold
Headlines sit at 400 to 450. Weight above 620 is for buttons, labels and the wordmark only. Size makes the statement; weight stays calm.
Sentence case
Headlines and buttons use sentence case with a full stop when they are a sentence. Uppercase is reserved for mono eyebrows and labels.
Numbers are mono
A measurement, a timestamp, a version or a hex value is always Geist Mono. Units ride as a mono superscript next to display numbers.
No exclamation marks
Not in headlines, not in buttons, not in events. A detection does not need one. The only punctuation that raises its voice is the full stop.
05 · Voice and tone
We write like a verdict: fact, evidence, action.
Declarative sentences. Specific numbers with their source. Plain words for hard things. The reader is an operator, a CISO or an engineer who has heard every security pitch there is. We do not pitch. We report.
THIS IS US
Detected in 20 ms, at the chip, before the operating system knows.SPECIFIC · SOURCED · ONE IDEA
The power layer was built for reliability, not for adversaries.PLAIN · TRUE · NO ADJECTIVES
Not yet shown on a production BMC. Marked mock until it is.HONEST BOUNDARY
Undeclared work detected. Energy 13.1 mW above the declared level for 20 s.EVENT COPY · FACT, EVIDENCE
THIS IS NOT US
Blazing-fast, AI-powered, military-grade protection for the AI era!HYPE · NO EVIDENCE · EXCLAMATION
Revolutionary next-gen zero-trust platform that stops 100% of attacks.ABSOLUTE CLAIM · BUZZWORDS
Our cutting-edge solution leverages synergies across the stack.SAYS NOTHING
Hackers are coming for your GPUs. Are you ready?FEAR · RHETORICAL QUESTION
WORDS WE USEMEASUREDVERDICTRAILEVIDENCEDECLAREDBENCHDETECTISOLATEPOSTUREWITNESS
WORDS WE DO NOTREVOLUTIONARYNEXT-GENMILITARY-GRADEUNHACKABLE100 %AI-POWEREDSEAMLESSLEVERAGECUTTING-EDGE
Every claim carries its source. Every number carries its unit. Every boundary is written down. Where we do not know, we say so.
THE RULE BEHIND EVERY PAGE, DECK, EVENT AND REPORT06 · Motion
Charge. Strike. Settle.
Motion follows the physics of the thing we watch. Energy builds along a trace, releases in a single strike, and settles back to a steady state. Nothing bounces, nothing floats, nothing loops for decoration. Every animation respects reduced-motion.
Lines draw in
Traces, dividers and bolts enter by drawing along their path with stroke-dashoffset, 600 to 900 ms, ease-out. The eye follows the current.
Verdicts land instantly
A detection appears in one frame, with a white flash and a bolt, then a short double flicker. Stepped timing, no easing. It is the only moment the UI shouts.
Return to steady state
After a verdict clears, a normal-green pulse expands once from the live dot and fades. Hover states lift 2 px and return at 200 ms. Calm is the default.
120 msMICRO · TOGGLES, CHIPS
200 msHOVER · LIFT -2PX, COLOUR
600 to 900 msTRACE DRAW · DIVIDERS, BOLT
5 sSTORY RAIL · AUTO ROTATE, LINEAR
Easing cubic-bezier(.2, .8, .2, 1) for everything that moves, steps(1) for the strike, linear only for progress bars. Under prefers-reduced-motion traces render complete, the flash is removed and nothing pulses.
07 · Components
Instruments, not widgets.
Interface pieces look like the front of a measuring instrument: square corners on dark panels, hairline separators, mono labels, one live indicator. These are the canonical forms used across the site, the SOC dashboards and PWX-02 reports.
BUTTONS AND LINKS
Primary is carbon on light and arc white on dark. No rounded pills, no gradients. The arrow is text, separated by a wide gap. Focus ring is volt, 2 px, offset 3 px.
SEVERITY AND VERDICTS
CRITICALHIGHMEDIUMLOWINFO
NORMALSUSPECTCONFIRMEDISOLATERECOVERY
Chips are outlined, never filled. The five verdict states map to the engine FSM one to one; their colours never appear outside a verdict context.
CONSOLE PANEL
PWX · RAIL 12VLIVE
VOUT5.20 VIOUT42.1 mAVERDICTNORMAL
SOA_BREACH · VOUT 4.60 V · ISOLATET+20 ms
CLEARED · RAIL NOMINALT+2.0 s
Graphite surface, line-dark hairlines, 34 px grid behind charts. Labels mono 8 to 9 px. The only glow on the page is the event dot and the trace.
METRIC BLOCK
20ms
Time to verdict
Measured on the Gen 0 bench, frame phase included.
100Hz
Sampling rate
Every frame scored, every frame audited.
0%
False isolates
Across A/B/A/B runs, 24 Sept 2026.
Big number at 450 weight, unit as mono superscript, one line of source under every value. A metric without a source is not shipped.
TRACE CHART
DETECTED+20 ms
The trace is arc white with a 5 px white glow over a 34 px grid. Area fill is white at 16 % to 0. The detection marker is the one red element, a 1 px line with a mono label.
08 · Imagery and icons
Real rooms, one streak of light.
Photography is black and white: real server rooms, real boards, real hands. Over it runs a single diagonal light streak at 112 degrees, white or volt, like a discharge caught mid-frame. No padlocks, no hoodies, no glowing blue brains.
GRAYSCALE 1 · CONTRAST 1.08 · BRIGHTNESS .8 · STREAK 112°
Treatment
Desaturate fully, raise contrast slightly, pull brightness to 80 %. Shade from the left and bottom so copy sits on carbon, not on detail.
Subjects
Infrastructure at the scale of the rack and at the scale of the chip. People appear as operators at work, never as models looking at the camera.
The streak
One per image, 112 degrees, 0.5 to 1 px core with a soft falloff. White on hero images, volt where the page needs its single charge. Never two colours in one streak.
Not this
Stock cyber imagery, binary rain, shields, locks, world maps with arcs, blue-glow data centres, AI faces. If it could be any security company, it is not ours.
Icons sit on a 24 px grid with a 1.5 px stroke, square caps and mitre joins. No fills, no rounded corners, no duotone. They are drawn like schematic symbols, not like app icons.
09 · Layout and spacing
A 1240 shell, hairlines, and air.
Content lives in a 1240 px shell with 64 px side margins on desktop and 16 px on phones. Columns are separated by 1 px hairlines rather than cards wherever possible. Sections breathe at 120 to 130 px; nothing is cramped and nothing is padded for its own sake.
12 COLUMNS · 8 PX GUTTER INSIDE PANELS · 28 TO 100 PX BETWEEN BLOCKS
Common splits: 1.15fr / .85fr for a heading beside its lede, .72fr / 1.28fr for copy beside a console, 3 equal for solutions and metrics, 5 equal for principles.
SPACING SCALE · PX
Hairlines are 1 px in Line or Line Dark. Radius is 0 on dark instrument panels, 10 to 12 px on light content cards, 4 px on chips. Shadows exist only under floating consoles: 0 35px 90px rgba(0,0,0,.32).
10 · Tokens
Copy these, not the look.
The system ships as CSS custom properties. Dashboards, decks, reports and the site should read from the same values. When a value changes here, it changes everywhere, and the change is recorded with a date.
:root {
/* surfaces and text */
--c-carbon: #0a0a0a;
--c-white: #ffffff;
--c-graphite: #141414;
--c-ink: #101016;
--c-muted: #5e5e5e;
--c-line: #dedede;
--c-line-dark: #2c2c2c;
--c-ice: #f4f4f4;
/* brand */
--c-emerald: #0a8c68; /* mark only */
--c-volt: #9b7fff; /* the charge, on dark */
--c-volt-deep: #5b3df5; /* the charge, on light */
/* semantic: verdicts only */
--c-ok: #0f7a4f; --c-ok-light: #2ee59d;
--c-attack: #c8102e; --c-attack-light: #ff5c7a;
--c-warn: #b7791f; --c-signal-grey: #8f8f8f;
/* type */
--font-sans: "Geist", system-ui, sans-serif;
--font-mono: "Geist Mono", ui-monospace, monospace;
--track-display: -0.055em;
--track-eyebrow: 0.18em;
/* layout */
--shell: 1240px;
--gutter: 64px; /* 16px under 800px */
--grid: 34px; /* chart background */
/* motion */
--ease: cubic-bezier(.2,.8,.2,1);
--t-micro: 120ms;
--t-hover: 200ms;
--t-trace: 700ms;
}- Surfaces alternate carbon and arc white. No third background colour.
- One volt element per viewport. On white it is Volt Deep.
- Red, amber and green appear only as verdicts or severities.
- The mark stays emerald, square, serif B, one B-height of clear space.
- Headlines 400 to 450 weight, sentence case, full stop when a sentence.
- Every number is mono, carries a unit, and carries a source line.
- Motion is charge, strike, settle. Reduced-motion is honoured.
- Anything not measured on real hardware is labelled mock or model.
VERSION v1.0DATE October 2026OWNER BAREKETAI · DESIGNSOURCE bareket-next / app/(landing)/brand
Questions or a new component: contact the team. Changes to this page are versioned with the site.